The Hollywood Reporter collaborated with Launchmetrics to rank the stars, brands, and awards shows that garnered the most earned exposure this awards season, with the 96th Oscars contributing significantly to the total media value. Red carpets have become a lucrative business for fashion and luxury brands, with celebrities like Taylor Swift and Ryan Gosling driving substantial media impact. The rankings also emphasize the importance of aligning with influential stars for maximum exposure, as demonstrated by Dior and Tiffany & Co.’s successful placements. Additionally, the story highlights the impact of accessories brands like Oliver Peoples and emerging labels like Marina Larroudé, showcasing the evolving landscape of brand entertainment and the attention economy surrounding red carpet events.
Red Carpet Winners: The Stars, Brands, and Awards Shows That Shined Brightest
So, who stole the show on the red carpet this year? Well, The Hollywood Reporter, in collaboration with Launchmetrics, did some serious number crunching to find out. And let me tell you, the results are jaw-dropping. We’re talking billions, not just millions, of dollars in earned exposure. That’s some serious star power right there!
Shining Bright: Stars and Brands in the Spotlight
When it comes to making a splash on the red carpet, it’s not just about the glitz and glamour—it’s big business. Take Kwiat and Fred Leighton, for example. When Oppenheimer won best picture at the Oscars, producer Emma Thomas accepted the trophy wearing a stunning pair of Kwiat earrings, each featuring nine-carat Colombian emeralds. That moment alone contributed $47,000 to Kwiat’s total of $504,000 in earned media exposure for the 2024 awards season. Talk about a sparkling success!
And let’s not forget about the fashionistas. Billie Eilish rocked a Chanel couture look at the Oscars, generating a whopping $1.63 million in media value for the brand. That’s the power of a well-placed red carpet moment. Dior, Tiffany & Co., and Christian Louboutin also made waves with their red carpet placements, proving that aligning with the right stars can make all the difference.
The Power Players: Awards Shows That Rule the Red Carpet
When it comes to red carpet royalty, the 96th Academy Awards reign supreme. With a jaw-dropping $1.1 billion in Media Impact Value (MIV), the Oscars are the Super Bowl of red carpets. Taylor Swift and Ryan Gosling took top honors in the women’s and men’s categories, respectively, proving that Hollywood’s leading ladies are the real MVPs when it comes to media impact value.
But it’s not just about the stars; the awards shows themselves play a crucial role in driving exposure for brands. Launchmetrics’ Media Impact Value algorithm ranked the top shows, with the Oscars coming out on top. It’s clear that the red carpet is more than just a runway—it’s a stage for brands to shine.
The Rising Stars: Game-Changing Moments and Up-and-Coming Brands
In the world of red carpets, one viral moment can change everything. Just ask Marina Larroudé, whose shoe label saw a major boost after Blue Ivy Carter rocked a pair of her boots at the Grammy Awards. It’s moments like these that can catapult up-and-coming brands into the spotlight, proving that a little star power goes a long way.
And let’s not forget about the surprise contenders, like Oliver Peoples, whose eyewear brand cracked the top five thanks to stars like Robert Downey, Jr. and Ke Huy Quan. It’s all about authenticity and customization, with brands going the extra mile to make sure their red carpet placements shine as bright as the stars themselves.
In the ever-evolving world of red carpets and social media, one thing is clear: the stars, brands, and awards shows that make the biggest splash are the ones who know how to capture the audience’s attention. Whether it’s a stunning dress, a sparkling piece of jewelry, or a killer pair of shoes, the red carpet winners are the ones who know how to steal the show. So, here’s to the stars who shine brightest and the brands that make them sparkle!
