Aussie Musician Promotion: New Rule May Compel Superstars like Taylor Swift to Boost Australian Talent

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Published on: January 21, 2016 Description: New Megadeth album Dystopia out this week. We think it's pretty cool and Dave Mustaine thinks we're OK too! Video interview ...
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A new campaign in Australia’s music industry, named Michael’s Rule, is pushing for major international tours to feature local artists as support acts to boost the struggling live music sector. The rule, previously a self-regulated code of conduct, aims to ensure that international touring artists comply with including Australian support acts, with potential visa requirements and quota systems being considered. Industry leaders believe this initiative is a crucial step in promoting Australian live music amidst the dominance of foreign-backed tour companies.

Why Aussie Musicians are Taking Center Stage

Hey there music lovers! Have you heard the latest buzz in the music industry Down Under? It seems like a new rule is causing quite a stir, and it might just change the game for Aussie musicians. Imagine seeing your favorite international superstar like Taylor Swift or Pink sharing the stage with a homegrown talent – sounds pretty epic, right? Well, that could soon become a reality thanks to Michael’s Rule.

Michael’s Rule: A Game-Changer for Aussie Artists

So, what exactly is Michael’s Rule, and why is it making waves in the music scene? Let’s dive into it. Named after the late artist manager Michael McMartin, who was instrumental in creating the original agreement, Michael’s Rule aims to ensure that major international tours in Australia feature local artists as support acts. This is a big deal because, in recent times, many international superstars have been bringing overseas acts on tour instead of giving Aussie talents a chance to shine.

The Association of Artist Managers is leading the charge on this front, advocating for promoters to work with the industry to establish a voluntary code of conduct. The goal is simple – to promote and nurture Australian live music by providing local artists with more opportunities to showcase their talents on a global stage. And hey, who wouldn’t want to see a mix of international and Aussie acts lighting up the concert scene?

The Pushback and the Power Play

Of course, not everyone is on board with Michael’s Rule. Some industry veterans are concerned that adding more regulations could complicate an already complex business. Minister for the Arts Tony Burke, for instance, is cautious about intervening officially, preferring a more organic approach to promoting Aussie musicians.

But hey, the music industry is all about creativity and pushing boundaries, right? The Association of Artist Managers believes that Michael’s Rule is a simple yet effective way to boost the local music scene without stifling international acts’ creativity. Picture this – Harry Styles jamming out with Wet Leg, while an Aussie act kicks off the night with a bang. It’s all about striking a balance and giving everyone a chance to shine.

From Teen Jesus to the Main Stage

The impact of featuring local acts on major tours can be game-changing for Aussie musicians. Just ask Canberra rockers Teen Jesus and the Jean Teasers, who got the opportunity to join the Foo Fighters on tour. Not only did they gain exposure and attract new fans, but their royalties also received a significant boost. It’s a win-win situation that benefits both the artists and the music-loving audience.

So, next time you attend a concert headlined by an international superstar, keep an eye out for the local talent sharing the stage. Who knows, you might just discover your new favorite band or artist, all thanks to Michael’s Rule and the push to promote Aussie musicians in the spotlight. Let the music play on, and let’s groove to the beat of a more inclusive and vibrant music scene in Australia!

Links to Additional Resources:

1. ARIA 2. APRA AMCOS 3. PPCA
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